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    • Tropfest rolls out the red carpet for Mitsubishi’s new Lancer Sportback
      • Tropfest rolls out the red carpet for Mitsubishi’s new Lancer Sportback

      • With class-leading safety features, cutting-edge style and plenty of power, Mitsubishi’s new Lancer Sportback is an inspiring vehicle. Now, the Sportback will be the muse for some of Australia’s most talented up-and-coming filmmakers as Mitsubishi Motors Australia Limited (MMAL) proudly presents the Lancer Supershort Series for the 2009 Tropfest Short Film Festival.

         

          

        For the second year running, MMAL and Tropfest present the Lancer Supershort Series as an extension of the festival. The Series will contain three short films of three minutes each, each with a different style, and each directed by past acclaimed Tropfest finalists, with all films starring the stunning new Lancer Sportback.

         

         

        The biggest short film festival in the world, Tropfest provides an opportunity for budding filmmakers to develop and showcase their talent to a broad audience over the numerous screenings and events within the festival.

         

         

        Vice President of Brand and Marketing at MMAL, Paul Unerkov is excited to once again present the cross-platform marketing initiative at Tropfest 2009.

         

          

        “As a major sponsor of such an important event, Mitsubishi is proud to once again be given the opportunity to support Australian filmmakers in such a dynamic way. The Lancer Supershort Series is a great creative initiative, and an exciting extension of the festival,” said Mr Unerkov.

         

          

        This year’s short films will be titled “Help” directed by Steve Baker, “The Rings” directed by Michelle Lehman, and “Ready. Fire. Aim.” directed by Zenon Kohler. Directors have been given full creative freedom, support and production budgets for the development of their films.

         

         

        Viewers will have the opportunity to vote for their favourite film, and go into the running to win a brand new Mitsubishi Lancer Sportback, or one of many instant win prizes.

         

         

        The Lancer shorts will premier December 26^th in cinemas and on-line at www.lancersupershortseries.com.au, and will launch on the Nine Network, Qantas in-flight and key ACP magazines in January. The Supershort Series will then be screened at Tropfest on February 22, on the Movie Extra Tropfest telecast.

         

         

        “This really is an exciting venture for Mitsubishi, Tropfest, PBL media, the film makers and the viewers. There’s something in this campaign for everyone, and I personally can’t wait to see what results from this creative endeavour. I’m sure the new Lancer Sportback is ready for its close-up,” said Mr Unerkov.

         

         

        The success of the festival has continued to build over its seventeen years, with Tropfest attracting a live audience of more than 150,000 people and satellite links to thousands more patrons, and now with expanded coverage on cable and network television, the internet, cinemas and other media outlets, Tropfest Short Film Festival 2009 is set to be the biggest yet.

         

        Movie Extra Tropfest Founder and Director, John Polson is thrilled to once again welcome Mitsubishi’s support of Tropfest.  

        “This initiative has given our filmmakers invaluable experience working for a global brand and a chance to further establish a name for themselves within the industry,” said Mr Polson.

         

        The Tropfest Short Film Festival screening and awards presentation will be held on Sunday, February 22^nd, and the all-new Mitsubishi Lancer Sportback is available now from over 200 dealerships nationally.

         

         

         

        For further information contact

        Lenore Fletcher

        Senior Manager Corporate Communications

        Phone 08 8275 2348 Mobile 0408 320 797

        lfletcher@mmal.com.au

           

        Rob Chadwick

        Manager Corporate Communications

        Phone 08 8275 6934 Mobile 0408 275 187

        rchadwick@mmal.com.au
    • Mitsubishi Motors announce vehicle, technology collaboration for a PROTON brand vehicle
      • Mitsubishi Motors announce vehicle, technology collaboration

      • Tokyo, December 5, 2008 — Mitsubishi Motors Corporation (MMC) announced today the signing of a contract with Malaysia's major automobile manufacturer, Perusahaan Otomobil Nasional Sdn Bhd (PONSB)*1, covering the technology for, as well as the development and production of, a new PROTON vehicle. In addition, the contract will grant a license to the Malaysian automaker to manufacture a new Mitsubishi vehicle based product.

         

        Through this and other collaboration projects in the fields of development and production, MMC aims to expand its Malaysian business beyond the current export shipments of built-up cars from Japan to that nation. For its part, PONSB aims to work with MMC to expand its model lineup as well as to raise quality levels and make more effective use of its production plant.

         

        The two companies are also continuing to study other mutually beneficial avenues of collaboration.

         

          *1 A wholly owned subsidiary of PROTON Holdings Berhad 
    • Annual Mitsubishi Service Skills Final winners announced
      • Annual Mitsubishi Service Skills Final winners announced
      • Mitsubishi Motors Australia Limited (MMAL) has announced the winners of its annual Service Skills Competition, held this week at its Adelaide, South Australia, head office.
        
        The Mitsubishi Technician of the Year trophy was claimed by Rory Seeto from Queensland’s Denmac dealership and Sandra Badger from Agostino’s in South Australia was named Mitsubishi’s Service Advisor of the Year.
        
        The announcement followed a full program of arduous testing over the past twelve months, with more than 1,000 keen Mitsubishi Service Staff – all of whom displayed excellent levels of performance in their respective fields - entering the hotly contested competition.
        
        Since its inception in 1999, the annual Mitsubishi Service Skills Program has recognised excellence in customer service and technical expertise across Mitsubishi’s national network of over 200 dealerships.
        
        Mitsubishi’s Manager of Technical Publications and Training, Neil Dunn was very pleased with the calibre of contestants in this year’s Service Skills final.
        
        “We have had 655 technicians and 277 service advisors enter the competition this year and the level of skill demonstrated by all competitors has blown us away. With such a high standard of entries, the finalists should be very proud to have reached this stage,” said Mr Dunn.
        
        The program promotes and develops diagnostic and customer service skills in Mitsubishi service staff which helps to increase customer satisfaction, reduce warranty costs, improve product knowledge for staff, and encourage efficient work practices across Mitsubishi dealerships nationally.
        
        This competition gives individual technicians and service advisors motivation to improve their diagnostic and customer service skills, and recognises those that strive to reach their maximum potential in their profession.
        
        This year’s competition was tough, with strong representation in both the technician’s and service advisor’s categories. After nation-wide preliminary testing and regional finals, the field was narrowed to the finest five technicians and the top five service advisors for a showdown to decide the best of the best.
        
        The technician finalists were given five practical tests on vehicles across the Mitsubishi range and half an hour at each station to diagnose a problem. With the pressure on, all contestants performed very well, displaying a broad range of technical skills and sound product knowledge.
        
        Customer service role-play put the service advisors through their paces, with scenarios that kept them on their toes.  Although they were inundated with customer enquiries and demands, each finalist conducted themselves with empathy and poise amidst the “tension.”
        
        “This competition shows just how exemplary the service standards are in Mitsubishi dealerships across Australia. Mitsubishi programs such as these ensure that each and every customer receives the best service first time, every time,” said Mr Dunn.
        
        Mitsubishi’s 200 plus national dealer network provides excellent servicing standards for all the company’s passenger and commercial vehicles.
        
        For further information contact
        Lenore Fletcher
        Senior Manager Corporate Communications
        Phone 08 8275 2348 Mobile 0408 320 797
        lfletcher@mmal.com.au
        
        Rob Chadwick
        Manager Corporate Communications
        Phone 08 8275 6934 Mobile 0408 275 187
        rchadwick@mmal.com.au
    • Mitsubishi proudly rallies for Classic Adelaide
      • Mitsubishi proudly rallies for Classic Adelaide

      • In its 12^th year, the Classic Adelaide Rally will once again wind its way through some of South Australia’s most beautiful surrounds, and Mitsubishi Motors Australia Limited (MMAL) will once again be the course car vehicle supplier for the event.

         

        Covering a total distance of approximately 1000kms over five days, the Classic Adelaide is one of the premium tarmac rally events on the Australian motoring calendar, and Mitsubishi is very proud to have sponsored the event since its inauguration in 1997.
        
        A full motorcade of the Mitsubishi product range runs across the event categories each year, supporting the competitors who will showcase their beautifully maintained classic and contemporary vehicles.
        
        Classic Adelaide’s Course Car Manager, Declan Dwyer is thrilled that Mitsubishi will once again provide the course cars for the event.
        
        “The course cars are really the backbone of Classic Adelaide. As well as the incredible range of classic cars that participate each year, spectators can see many fine examples of beautiful modern cars in the superb range that Mitsubishi provides,” said Mr Dwyer.
        
        Starting in the city centre and making its way through some of South Australia’s premier tourist destinations and picturesque wine regions, the Classic Adelaide is welcomed along each day’s route by spectators eager to see the stunning display of vehicles.
        
        MMAL Brand and Marketing Manager, Paul Unerkov says the partnership between Mitsubishi and Classic Adelaide is a harmonious one.
        
        “What better event for Mitsubishi to get involved in than the Classic Adelaide? Car enthusiasts and spectators crowding the city and rural streets of Adelaide is a fine event for Mitsubishi to support and a fine event to showcase how much South Australians ‘love that car’,” said Mr Unerkov.
        
        The Classic Adelaide Rally runs from the 19^th-23^rd November.

         
    • Mitsubishi’s Lancer Evolution joins forces with the Victoria Police
      • Mitsubishi’s Lancer Evolution joins forces with the Victoria Police

      • Mitsubishi Motors Australia Limited (MMAL) has announced a new assignment for the company’s ultimate performance car, the Lancer Evolution – the vehicle has been named as the official promotional vehicle for the Victoria Police.

        Sporting the familiar chequered Victoria Police decals, this special Lancer Evolution is to be featured in numerous public events such as open days, charity events, educational sessions, parades and regular street patrols.

        President and chief executive officer of MMAL, Robert McEniry, is pleased to be able to support the Victoria Police with Mitsubishi’s top performance vehicle for the use of the men and women in blue.

        “The Lancer Evolution has an enviable reputation for stand-out styling and fantastic performance in its standard guise, but the addition of the Police paintwork makes it a real head-turner and the perfect choice for a Victoria Police promotional vehicle. 

        “Everyone at Mitsubishi is proud to see this Lancer Evolution with its striking police decals and we’re sure it will spark a positive reaction from the public at the many events requiring police presence in the coming months,” said McEniry.

        The special police edition Lancer Evolution has already been put to work by the Victoria Police, and its most recent appearance was as a lead car in the National Police Remembrance Day parade in late September.  Future assignments scheduled for the vehicle include appearances at the Mansfield Show and Emergency Services Car Show  this month, the annual Cops’n’kids Camp in November, and Shepparton’s Rock and Rod Car Show in March 2009 and the Royal Children’s Hospital Good Friday Appeal in April 2009.

        Mitsubishi’s Lancer Evolution is powered by an inter-cooled and turbo-charged 2.0-litre DOHC inline four cylinder engine which generates an impressive 217 kW of power at 6500 rpm and 336Nm of torque at 3500 rpm and is available with a revolutionary Twin Clutch Sport Shift transmission. 

        The Mitsubishi Lancer Evolution is available at Mitsubishi Ralliart dealers nationally.

         

         
    • Mitsubishi reports an increase in imported sales figures for October 2008
      • Mitsubishi reports an increase in imported sales figures

      • With strong overall sales for October, Mitsubishi Motors Australia Limited (MMAL) saw substantial growth in their imported product line-up over last year.

         

         

         

        Despite a generally slowing automotive market, down 11.4 per cent from September, and down 0.9 per cent year to date, MMAL’s total imported October sales reached 4,442, a marked 7.5 per cent improvement on a year-to-year basis. With MMAL’s year to date imported sales up 10.2 per cent to 49,074 units, Mitsubishi are faring very well in such a challenging sales environment. 

         

         

        The Lancer range continues to perform well, reporting 6.5 percent growth month on month, with a total of 1496 Lancers sold throughout October. With the recent addition of the Sportback, Ralliart and Aspire to the Lancer family, MMAL is anticipating a further increase in sales as the popularity of the small car market grows.

         Mitsubishi’s Triton 4x2 experienced exceptional growth, reporting more than a 96 per cent improvement in sales year-on-year, with a total of 700 units sold last month. With the latest engine technology, a high payload capacity, style and interior comfort, the Triton 4x4 also performed well with a sales growth of 14.6 per cent over September 2008.  

        Mitsubishi’s crossover-SUV, the Outlander was also a star performer with a reported 10.1 percent growth in sales year on year, despite high competition in its segment.

         

        Mitsubishi’s versatile seven-seater Grandis, the sturdy Express van, and the dynamic Colt with its distinctive European styling all reported solid sales in their respective market segments, with Colt sales up 38.3 per cent on last year with 336 units for the month.

         

         

        The Pajero medium SUV continues to hold its own in an unstable market sector, reporting a slight (6.5 per cent / 29 unit) sales decrease from the month of September.

         

         

        President and chief executive officer of MMAL, Robert McEniry is pleased by the month’s reported sales results.

         

         

        “We have some really strong performers in the Mitsubishi line-up. Lancer continues to report high sales, and the Triton 4x2 and 4x4 have sold phenomenally well. We have great products that have seen us excel in the growth areas of the Australian automotive market, and with some exciting new products, we are well positioned for further future success,” said McEniry.

         

         
    • Mitsubishi’s stunning new Lancer Ralliart Sedan and Sportback arrive in Australia
      • Mitsubishi’s stunning new Lancer Ralliart Sedan and Sportback arrive

      • Mitsubishi Motors Australia Limited (MMAL) has announced the arrival in Australia of the company’s latest stunning performance vehicles, the Mitsubishi Lancer Ralliart Sedan and Sportback (hatch). 

        The Lancer Ralliart variants will join the extensive Lancer line-up of street Sportback and sedan vehicles, and will provide a logical transformation to the ultimate performance superstar at the pinnacle of the Mitsubishi range, the Evolution sedan.

         

        The Ralliart brand is legendary in performance car circles, with a proud heritage of designing vehicles with a strong and robust character, truly capable of excelling in the gruelling world of the WRC (World Rally Championships) and the Paris Dakar Rally.

         

        According to MMAL president and chief executive officer, Robert McEniry, the Lancer Ralliarts are targeted squarely at a specific audience.

         

        “These vehicles will appeal to true motor sport enthusiasts – Men and women who love to drive and relish a sporting image.

         

        “The Lancer Ralliarts have attitude, and in true Mitsubishi style, they have the pedigree and performance to live up to the hype,” Mr McEniry said.

         

        Styling is indeed a stand out attribute of these vehicles.  Aggressive body work including colour coded front and rear bumpers, front, side and rear air dams, black Ralliart grilles, hood outlets, dual chrome exhaust finishers and signature badges clearly signal the Lancer Ralliarts’ performance intentions.

         

        Available in either Sportback or sedan body styles, the Lancer Ralliarts share a retuned version of the 2.0-litre turbocharged and intercooled DOHC four-cylinder engine that powers the Lancer Evolution, and which generates 177 kW of power @ 6000 rpm and 343 Nm of torque at 4750 rpm.  Importantly, all Lancer Ralliarts will come standard with the acclaimed Twin Clutch Sport Shift Transmission (TC-SST) – complete with steering wheel paddle shifters - from the Lancer Evolution. In its Ralliart application, the TC-SST offers two driving modes – Normal and Sport. 

         

        The inclusion of the TC-SST as standard on the Mitsubishi Lancer Ralliarts give them a unique advantage over their competitors in this hard fought segment and allows the driver to exploit the superior shifting control and time advantages this cutting edge technology offers.

         

        In addition, the Lancer Ralliarts will share much of the technical enhancements that make the Lancer Evolution a dynamically superior vehicle when it comes to active safety, handling and vehicle control.  The all-wheel drive system – called All Wheel Control - includes Active Traction Control, Active Stability Control, Anti-lock Braking System with Electronic Brakeforce Distribution and Brake Assist, Active Centre Differential and Electronic Control (with console mounted switch) and Rear mechanical Limited Slip Differential and all transfer from the Evolution to provide a seamless and safe – yet spirited - driving experience.

         

        The Lancer Ralliarts continue the Lancer family’s reputation for outstanding safety systems by adding passive safety features such as seven airbags (driver and front passenger SRS, driver’s side knee airbag and side and curtain airbags), three point seatbelts with pretensioners and force limiters, and Mitsubishi’s acclaimed RISE (Reinforced Impact Safety Evolution) body as standard specifications.

         

        Braking is provided by front ventilated discs with two piston floating callipers and rear solid discs with single piston floating callipers.

         

        Vehicle dynamics are further supported by the high performance suspension, including front McPherson strut suspension and rear multi-link suspension, front and rear stabiliser bars and front strut tower bar.  All Lancer Ralliarts have 18x7.0JJ alloy wheels with 215/45R18 89W tyres.

         

        And while there’s no doubt the Mitsubishi Lancer Ralliarts are all about performance and style, creature comforts are not neglected.  Serious drivers are well accommodated by the three-way adjustable front seats, complete with Ralliart sports cloth trim, replicated on the 60/40 split rear seats.

         

        Aluminium pedals, deluxe floor console, leather accents to the sports steering wheel, gearshift and parking brake and the geometric print instrument, door and shift panels and front console complete the inside design ambience.  Power windows, Smart Key central locking, automatic dusk sensing headlamps, automatic rain sensing wipers and climate control air conditioning ensure occupants enjoy features usually found only in luxury vehicles.

         

        In addition, the Lancer Ralliart Sportback includes one touch folding rear seats and a cargo cover to keep your valuables well protected.

         

        With all this on offer, one could be forgiven for thinking that options were superfluous.  However, Mitsubishi understands their drivers’ requirements well, and includes a comprehensive list of additional features including a sensational Rockford Fosgate audio system with nine speakers as a stand alone option, or teamed with an electronic sunroof, or finally, an option package which includes the Rockford Fosgate, the sunroof and the acclaimed Mitsubishi Multi Communication System.

         

        Mitsubishi Lancer Ralliarts will be looking good in a variety of colours, including Cool Silver, Red Metallic, Solid White, Black Mica or Lightning Blue.

         

        And finally – performance car fans will be very impressed with Mitsubishi’s excellent news on pricing.  Meeting its competitors head on, the Mitsubishi Lancer Ralliart Sportback and sedan will be available for an extremely aggressive $42,490 – including the standard TC-SST.

         

        Robert McEniry said the pricing of the new vehicles was intended to ensure the Lancer Ralliarts made their mark in the sub-$45,000 sports car segment.

         

        “This is a segment in which we have never competed, and a segment which represents an incredible opportunity for Mitsubishi.

         

        “There is no doubt in my mind that the power and dynamic ability of these vehicles will put some common household name competitors completely in the shade.  And we have the added advantage of TC-SST, at this extremely competitive price.

         

        “I fully expect to see the Lancer Ralliarts generate some real fireworks in this segment in the coming months,” Mr McEniry said.
    • Mitsubishi’s new Lancer Sportback hatch now on sale in Australia
      • Mitsubishi’s new Lancer Sportback hatch now on sale in Australia

      • Mitsubishi Motors Australia Limited (MMAL) announced today the much anticipated Lancer Sportback hatch is now on sale in Australia. 

        The all-new Lancer Sportback completes the acclaimed Lancer line-up, which includes 2.0- and 2.4-litre street sedans and hatches, the outstanding Lancer Evolution sports sedan and the all-new Ralliart Lancer variants, available in both Sportback and sedan body styles. 

         

        Announcing the arrival of the first vehicles into dealerships, Mitsubishi’s president and chief executive officer, Robert McEniry, said the arrival of the all-new Lancer Sportback completed the wide-ranging and award winning Lancer family in Australia.

         

         “Mitsubishi now offers a complete range of vehicles in the small car segment, and I would be very surprised if there is any requirement any small car customer could have that couldn’t be met by one of our stylish and highly specified Lancer sedan or hatch vehicles,” Mr McEniry said. 

         

        The all-new Lancer Sportback continues the Lancer initiative of bringing life-saving five-star safety to the small car market – just like its sedan brother - with standard Active Stability Control with Traction Control (ASTC), ABS braking system with Electronic Brake Distribution (EBD) and Brake Assist (BA) and the availability of seven airbags across the entire range. 

         

        Designed in Europe to meet the exacting standards of Continental car connoisseurs, the Lancer Sportback will appeal to all small-car consumers who seek stunning style, pert performance, five-star safety and the versatility of a hatch-style body in their vehicle. 

         

        According to Mr McEniry, the company has experienced solid success with sales of the Lancer sedan since its release last year, and with its versatile hatch style body, the all-new Lancer Sportback will open up additional opportunities. 

         

        “In the current economic environment, Australians are turning to the small car to meet their driving needs, and the success of the Lancer sedan is testament to that fact. 

         

        “There is no doubt that the all-new Lancer Sportback will open up additional opportunities for us here in Australia.  It is 13 years since Mitsubishi has been able to offer a hatch-style body in the small car market, and now we have the opportunity to expand our appeal to all small-car consumers.

         

        “This car looks fantastic and is designed to appeal to the style-conscious driver who enjoys an active lifestyle and demands great looks, great flexibility and great safety and performance from their vehicle,” Mr McEniry said.

         

        The new Lancer Sportback comes to the Australian market place in three well equipped and attractively priced street variants that mirror the sedan’s line-up – the entry level ES, mid-range VR and sporty VRX.  In addition, the Lancer Ralliart Sportback will join the line-up, and along with its Ralliart Sedan brother, will provide a logical transformation to the big daddy of the Lancer range, the Evolution sedan.

         

        Three engines are available in the Lancer Sportback line-up, with the ES and VR receiving the 2.0-litre dual overhead cam MIVEC four-cylinder engine which delivers 113kW of power @ 6000 rpm and 198 Nm of torque at 4250 rpm.  VRX Sportbacks will be powered by the new 2.4-litre engine just released in the premium Lancer VRX and Aspire sedans.  Generating 125 kW of power @ 6,000 rpm and 226 Nm of torque @ 4,100 rpm, the Lancer Sportback VRX offers a more powerful, yet more economical driving experience than many of its competitors.

         

        Sports car fans will appreciate the blistering performance of the Lancer Sportback Ralliart, which features a retuned version of the Lancer Evolution’s inter-cooled and turbo-charged 2.0-litre MIVEC engine which delivers 177 kW @ 6,000 rpm and 343 Nm of torque @ 4750 rpm and comes standard with the famous Twin Clutch Sport Shift Transmission (TC-SST), also borrowed from the Lancer Evolution.

        ES, VR and VRX Lancer Sportbacks offer a standard five-speed manual transmission or optional Continuously Variable Transmission (CVT) with Sport Mode and INVECS III software, to deliver flexible, responsive and economical motoring.

         

        Just like its sedan brother, safety is an integral part of the Lancer Sportback’s design and all variants bear the latest Mitsubishi safety technology.  ASTC is standard across the range, as is ABS, EBD and BA.  A total of seven airbags are available on all Mitsubishi Lancers - entry level ES models receive standard SRS driver and passenger airbags and driver knee airbag, with side and curtain airbags an affordable option. All other Lancer models receive the full seven-airbag pack as standard fitment. Add to this Mitsubishi’s acclaimed RISE body structure, seatbelts with pre-tensioners and force limiters, five height adjustable headrests and the Lancer range presents the prime, affordable, safety-oriented choice in the Australian small car segment.

         

        Solid, stable and enjoyable performance adds to the Lancer Sportback driving experience. ES and VR models bear standard sixteen inch wheels (alloy on VR) and 205/60 R16 tyres and fifteen inch ventilated front disc brakes and fourteen inch solid rear discs.  The VRX variant adds a special sport-tuned suspension package and eighteen inch wheels with 215/45 R18 tyres and stops promptly courtesy of sixteen inch ventilated front and solid rear disc brakes.

         

         

        Key to the Australian small car hatch segment consumer is the flexibility to meet the demands of their active lifestyle, and the Lancer Sportback leaves nothing to chance.  The vehicle has been designed from the inside out to promote a variety of interior configurations, ease of use and voluminous storage solutions.

         

        In addition to numerous bins, door and seat pockets, consoles and stowage boxes, the Lancer Sportback offers a large rear cargo area, with the added benefit of a cargo floor height adjustable function which can add 90mm to the depth of the area (this feature not available on Ralliart model).  A handy rear seat auto folding function means it is possible to fold the rear seats separately (60/40 split) via a lever located near the tail gate, providing even more easily accessible storage space.

         

        All Mitsubishi Lancer Sportbacks receive the top end specifications and features that consumers have come to expect from the high quality Japanese-manufactured Lancer line-up. 

          

        The entry-level ES variant offers all the safety and engineering features listed before for secure, relaxed driving and adds a plethora of creature comforts – three-way adjustable driver’s seat, central locking, front and rear power windows, air-conditioning, FM/AM Tuner with CD and MP3 compatibility and audio jacks, and cruise control with steering mounted controls.  Optional side and curtain airbags are available on the ES model.

         

         

         

        The mid-range VR model includes all these specifications and builds in even more features – side and curtain airbags, dusk sensing headlamps, rain sensing wipers, alloy wheels, front fog lamps, lip spoiler, leather wrapped steering wheel, six CD stacker with remote steering mounted controls and, for lovers of wide open spaces, an optional sunroof is available.

         

         

         

        For drivers who like an energetic, flexible and dynamic on-road experience, there is only one choice – the sporty VRX model.  This variant of the Lancer range takes the standard specifications of the VR model and adds sport-tuned suspension, larger brakes, front air dam, rear spoiler, eighteen inch wheels, sport type front seats and fabric, unique panel and door trim, paddle shifts (CVT model only), Smart Key entry and Bluetooth hands-free phone with steering wheel controls.  Options include the sunroof from the VR model as well as an optional Rockford Fosgate Premium Audio system with nine speakers and the acclaimed Mitsubishi Multi-Communication System which offers satellite navigation and integrates with the vehicle’s computer to control lighting, audio, telephone and comfort settings.

         

         

        All Mitsubishi Lancer Sportbacks are available in a palette of designer colours, including Effect Grey, Lightening Blue, Red, Black, Mystic Blue, Champagne, Cool Silver and Solid White.

         

        Like all Mitsubishi vehicles, the Lancer Sportback is protected by the company’s industry leading and comprehensive five year/130,000 whole vehicle warranty, backed up by its 10 year/160,000 km powertrain warranty and a five year/unlimited km roadside assistance package. 

         

        As has come to be expected from Mitsubishi’s Australian vehicle line-up, enhanced value is achieved through offering exceptional levels of standard safety and comfort features, and the Lancer Sportback is no exception to the rule. Once again takings its cues from its sedan sibling, the Lancer Sportback pricing starts at just $20,990 for the ES model, $25,590 for the VR model, and $29,790 for the  2.4-litre VRX model.

         

         

         

        The entire Lancer range is on sale now from Mitsubishi’s 200 plus dealer locations across Australia.
    • Mitsubishi Lancer Ralliart Sportback & Sedan – the inside story
      • Mitsubishi Lancer Ralliart Sportback & Sedan – the inside story

      • HERITAGE

         

        The Lancer Ralliart Sportback and Sedan represent a bridge between the broad based Lancer Sedan and Sportback line-up and the pinnacle of the Lancer range, the Lancer Evolution.  The Ralliarts are more potent than the street vehicles, but more accessible than the Evolution and carry the sporting genes and heritage of the name. Striking an excellent balance between everyday driving comfort and serious sports driving, the Lancer Ralliarts will meet the needs and demands of a wide spectrum of customers. 

        Ralliart and the pursuit of the true spirit of competition

        Mitsubishi Motors Corporation established Ralliart Inc. in 1984 to serve as the core for its growing motor sport activities. Since then, Ralliart Inc. has been the driving force behind Mitsubishi's competitive edge, both in overseas and domestic rally and racing activities.

         

        Participating in these activities has ensured that both Mitsubishi and Ralliart understand the true spirit of competition – the pursuit of improving and perfecting the cars that carry the Mitsubishi badge - providing the company with a unique pedigree in the world of motor sport, where it has enjoyed considerable success.  But winning isn’t the whole story; the spirit of competition directs that motor sport is about innovative research and development as competitors, engineers and team management strive to achieve perfection.

         

        The company believes that participation in motor sport provides the ultimate test for their car-making technology, and provides invaluable feedback to assist the development of new products. The all-round performance and reliability of the road version of the Lancer is a direct result of this motor sport experience.

         

        Ralliart activities have included participation in a number of international motorsport events including the FIA World Rally Championship, FIA Production Car WRC, Dakar Rally, FIA World Cup for Cross-Country Rally, FIA Asia Pacific Rally Championship and the JAF All Japan Rally, Dirt Trial, Gymkhana Championship and the Super Taikyu Series.

         

        Major accomplishments by Mitsubishi Ralliart teams include:

        ·         1995 APRC Manufactures and drivers champion

        ·         1996 World Rally Drivers Champion – Tommi Makinen

        ·         1997 World Rally Drivers Champion – Tommi Makinen

        ·         1998 World Rally Drivers Champion – Tommi Makinen

        ·         1999 World Rally Drivers Champion – Tommi Makinen

        ·         1998 Paris-Granada-Dakar Rally Overall winner 1st/2^nd/3^rd for two years running

        ·         1998 World Rally Manufactures’ champions

        ·         1998 World Rally Drivers’ champion – Tommi Makinen

         

        Not content with merely competing, the Ralliart company has expended considerable effort and resources to ensure motor sport enthusiasts are encouraged and entertained by the sport, while at the same time ensuring appropriate training is provided for both beginners and veterans of the various disciplines.

         

        To this end, Ralliart has designed and implemented a number of racing schools, racing licence seminars and other services for the motorsport enthusiast including the Ralliart members Club Activity, Driving Schools, Off-road Driving Schools, Safety Schools and B-type competition licence seminars.

         

         The Ralliart logo

        The corporate colours of Ralliart are designed to clearly segregate Ralliart from its competitors and to provide a point of difference to the corporate Mitsubishi Motors Corporation brand. The colours also represent the themes under which the Ralliart symbol stands.

         

        Red                  Represents progress and Mitsubishi Motors

        White                Represents reason and fact

        Silver                Represents Technology

        Black                Represents Refinement and elegance

        Orange Is a sub-colour of the brand

         

         

        DESIGN

        Whether in Sportback or Sedan body styles, the Lancer Ralliart’s sporting intentions are clearly defined by its wedge-like profile, sharply chiselled lines and assertive stance born from long wheelbase and wide track proportions.

         

         

        Sharks & Jets

        Like the entire Lancer family, the Lancer Ralliarts introduce a further variation of Mitsubishi’s trademark “Jet Fighter” grille (full shape, matte black finish, chrome surround).  First used in twin grille form with Lancer Sedan, the “Jet Fighter” front face introduces a sharp new visual identity for the brand.

         

        Present from the very early stages of Lancer’s design development in 2003, the so-called Jet Fighter grille takes its inspiration from the air intake of Mitsubishi Heavy Industries Limited’s F-2 close support jet fighters.

         

        Exterior

        The Lancer Ralliarts feature a unique front bumper designed to reduce air resistance.  Increasing the size of the jet fighter grille improves engine cooling and with the chrome treatment of its perimeter, enhances the premium look of the car.  The bottom edge of the bumper is designed as an air dam for improved handling and vehicle stability at higher speeds.

         

         

        The engine hood uses a lightweight aluminium panel with an air scoop to feed the turbocharger and twin air outlets discharge heat from the engine compartment.

        The unique rear bumper accommodates twin tail pipes and is designed to enhance airflow control and contribute to better straight-line stability at higher speeds.

         

        Interior

        The interior uses an elegant deep black colour scheme while the dashboard features an ornamentation panel comprising a geometric check pattern and silver pin beading that adds a mechanical flavour and gives the cockpit a sporty, high quality appearance.  The unique instrument cluster dials use matte black faces with white high-contrast graphics for excellent legibility.

         

         

        The steering wheel and shifter knob are wrapped in genuine leather and the aluminium accelerator and brake pedals are fitted with non-slip rubber strips.

        The front seats keep the occupant securely and comfortably positioned and use high grip Ralliart sports cloth trim upholstery.

         

         ENGINE

        The Lancer Ralliarts are powered by a turbocharged intercooled 4B11 2.0-litre 16-valve Dual Overhead Cam MIVEC (Mitsubishi Innovative Valve Timing Electronic Control System) engine.  With the focus on low- to mid-range torque, the engine uses a single scroll turbocharger.  Optimisation of the cooling and exhaust systems boosts output to a maximum of 177 kW at 6000 rpm and 343 Nm of torque at 3000 rpm.

        Engine specificationsTotal displacement         1,998Cylinder arrangement     4 inline verticalBore x Stroke (mm)        86.0 x 86.0Compression ratio          9:1Maximum output            177kW @ 6,000rpmMaximum Torque           343 Nm @ 2,500 – 4,750rpmTurbo Charger                Nickel-chromium alloy                                    Turbine wheel                                    Aluminium alloy compressor                                    wheel

        TRANSMISSION

        The Mitsubishi Lancer Ralliarts benefit from the application of the 6-speed Twin-Clutch Sport Shift Transmission (TC-SST) first fitted to the Lancer Evolution. Fitted as standard on both Lancer Ralliart variants, the TC-SST is capable of executing lightning-quick up shifts with no drop-off in engine power. The TC-SST features both a console-mounted shifter and steering wheel paddle shifters and offers manual and fully automatic modes.

        The TC-SST system fitted to Lancer Ralliarts offers two driving modes – Sport and Normal – and does not offer the Super Sport driving mode found on the Lancer Evolution.  In addition, the TC-SST system used on the Lancer Ralliarts has different ratios for fifth and sixth gears to give improved fuel economy in high-speed cruising on longer trips.

         

        Manual and AutomaticThe choice of Automatic and Manual operation in the TC-SST makes this new transmission a versatile choice for both maximum performance and convenience. If the driver leaves the shifter in D, shifting is fully automatic, and the driver has control over shifting behaviour through two selectable drive modes: Normal and Sport. The default mode is Normal. In Automatic operation, both drive modes control shifting according to their own shift map and in response to various inputs from the engine, the steering, wheel speed sensors and AWC system. The drive mode switch is located behind the shifter on the console. Pushing it forward ("+") changes drive mode to Sport. The driver can switch between Normal and Sport modes at any time or vehicle speed. While in either drive mode, the driver can change to manual mode at any time by using the paddle shifters.

         

        For use around town and other daily driving situations, Normal mode uses relatively low-speed shift points to deliver unobtrusive shifting for maximum comfort together with optimum fuel economy. Sport mode uses higher shift points and quicker shifting to deliver instant throttle response for better performance feel. Sport mode is also useful for driving in mountainous areas or when engine braking is required.

         

        Special Automatic TalentsThe TC-SST has been designed to work with the Lancer Ralliarts’ dynamic handling systems. In either of the two drive modes, the TCM continuously takes input from engine operating parameters, including engine speed and torque, as well as information from the All-Wheel Control system. The driver can expect that the TC-SST will select the best gear for any given cornering situation.

         

        As with a conventional automatic transmission, the TC-SST provides a kick-down function, quickly selecting a lower gear when the accelerator pedal is suddenly pressed to the floor. Shifting intelligence will hold lower gears while the vehicle is ascending an incline (for power) or descending (for engine braking). Here again, pulling one of the paddle shifters will instantly switch the transmission into manual mode to give the driver even more control.

         

        Manual Operation

        In either of the two drive modes – Normal or Sport - the driver can select Manual operation, and the drive mode chosen affects shifting speed. Normal mode provides the smoothest shifting and is ideal for urban driving. Sport mode will quicken the shifts and is ideal for country or mountain road driving.

         

        The driver selects Manual operation in two ways:

        (1)     with the console shifter, by pulling it back past D and then leftward into the Manual slot. Then, pulling the shifter rearward ("+") selects and up shift and pushing it forward ("-") selects a downshift.

        (2)     If the driver selects D with the console shift (Automatic mode), pulling on either of the steering wheel paddle shifters at any time afterward will switch the transmission to Manual mode. The right side steering wheel paddle is for up shifts ("+") and left side for downshifts ("-"). In either case, when the TC-SST is in Manual mode, there are absolutely no automatic shift changes.

         

        If the console shift is in D, then the transmission will revert to Automatic mode when the car comes to a very slow crawl or stops. If the console shift is in the Manual slot, the transmission will automatically shift to 1st gear at a stop or very slow speed (as it will in D), but it will remain in Manual mode when the driver accelerates again.

         

        While the car is in motion, the driver can switch between Manual and Automatic modes at any speed. Pulling the up shift paddle ("+") and holding it for one second will switch the TC-ST into Automatic mode. Pulling the downshift paddle ("-"), however, always results in a quick downshift. When the driver turns off the ignition, the engine will run for about two seconds to disengage second and Reverse gears from pre-selection.

         

        ALL WHEEL CONTROL SYSTEM

        Lancer Ralliarts use a full-time four-wheel drive system – called All Wheel Control - comprising a front helical limited slip differential, an Active Centre Differential and a mechanical rear Limited Slip Differential.  These components as well as Active Stability Control and the Anti-lock Braking system are all electronically and integrally managed by Mitsubishi’s vehicle dynamics control system to deliver an optimum balance between sure footed traction and steering feel, cornering and braking performance.

         

         

        The driver can select between three ACT modes: Tarmac for dry paved surfaces, Gravel for wet tarmac or loose unmade surfaces and Snow for snow-covered surfaces.
    • Lancer Sportback – Another vehicle from Mitsubishi’s “Project Global” family
      • Lancer Sportback – From Mitsubishi’s “Project Global” family
      • DESIGN   
          
                                                       
          
        Driving force
        
        
          
        Mitsubishi Design, located in Trebur, near Frankfurt in Germany, has played a vital role in Mitsubishi Motors Corporation’s (MMC) revitalisation plans during the last five years by designing and producing consistently clean, sharp, well balanced and attractive vehicles suitable for the global market.
        A key factor in this strategy was the design and development of a global platform suitable for creating genuinely different products, covering vastly different segments, from the same architecture.  Designated “Project Global”, the strategy has taken MMC’s engineering expertise to a new level, 
        The first vehicles from the “Project Global” platform – the Outlander compact four-wheel drive and Lancer small sedan – displayed strong personalities and enjoyed broad based popular appeal, confirmed by excellent sales results right around the world. 

        Core, in form and content, to Mitsubishi Motors’s continued development and resurgence on world markets are the latest two variants to the Lancer family, the Lancer Sportback and Lancer Ralliart Sedan and Sportback.

         

         

         

        Lancer Sportback: Sports Hatch
        
        
        
        
        Essentially a “productionized” version of the acclaimed 2005 Concept-Sportback show car, the Lancer Sportback combines style and presence with flexibility in-line with the Lancer family’s dynamic image, rather than adhering to a traditional and purely functional hatchback shape.

        Lancer Sportback’s sporting intentions are clearly defined by its wedge-like profile, sharply chiselled lines, assertive stance born from long wheelbase / wide track proportions, its high-shouldered rear end and its available rear roof spoiler.

         

         Sharks & Jets

        First used in twin grille form with Lancer Sedan, the “Jet Fighter” front face introduces a sharp new visual identity for the brand.  The Lancer Sportback introduces a further variation of grille including a full shape, matt black finish and chrome surround.

         

        Present from the very early stages of Lancer’s design development in 2003, the so-called Jet Fighter grille takes its inspiration from the air intake of Mitsubishi Heavy Industries Limited’s F-2 close support jet fighters.

        Lancer Sportback is designed to be as distinctive from the rear as from the front, adding a dash of flexibility and distinction to the overall shape. The rear of the vehicle follows the same design theme explored in 2005 with the Concept-Sportback and the solid structure of the side shoulder sweeps from the headlamps all the way back into the rear hatch door, which is surmounted by an available and distinctive “roof wing.”

         

        Wedge
        

        The clean creased surfaces of the front sweep into the side profile which features a dynamic daylight opening and high, wedged, belt-line.  Running from the protracted inverted-slant nose, the silhouette flows over the smooth roof line and the truncated rear end.

        Carefully positioned to achieve an aesthetic balance with the tallish stance of the car, the high-set belt line imparts a tension and a dynamic sense of energy to contrast with the panel surfaces and the mix of light and shadow they project. Combined with the distinctive shark nose, the long wheelbase, the large and rounded wheel arches and the fastback tail, the overall “wedge” effect is of a road-hugging stance that hints at the car's dynamics.

        Elongated rear combination lamps widen the stance of the car as they warp around the rear fenders. A feature on their own, they sign a neat bumper/fender shut line that runs exactly parallel to the rear door opening.

         

        ENGINES
        
        New 2.4-litre engine for Lancer VRX Sedan and Sportback and premium Aspire Sedan

         

        The 2.4-litre engine now being offered in Mitsubishi’s new up-market Lancer Aspire sedan and sporty VRX sedan and Sportback was originally developed for use in the company’s popular compact four-wheel drive, the Outlander, and was the result of the World Engine project conducted by Mitsubishi Motors Corporation (MMC), DaimlerChrysler Corporation and Hyundai Motor Company. 

        While the cylinder block and other basic structural parts of the engine were jointly developed by the three companies, the intake and exhaust manifolds, the cylinder head’s intake and exhaust ports and other elements related to engine tuning were independently developed by MMC.

        A major feature of Mitsubishi’s 4B12 2.4-litre engine is its high output and low fuel consumption, thanks to  Mitsubishi’s Innovative Valve timing Electronic Control system (MIVEC), which has been applied not only to intake valves but also to exhaust valves.  The engine’s cylinder-head intake and exhaust ports and intake and exhaust manifolds are shape-optimized for superior volumetric efficiency.  At the same time, friction is suppressed through elastic grinding of the valve stems, adoption of a high-efficiency shroud equipped plastic impeller in the water pump, and the adoption of OW-20 low viscosity oil. 

         

        Low exhaust emissions are promoted by the optimized design of the cylinder head intake and exhaust ports, by intake-airflow control yielded by the intake and exhaust MIVEC system, and by injectors that give an ultra micro-droplet fuel spray.  At the same time, a double-layered stainless–steel exhaust manifold is positioned at the rear of the engine to suppress the heat capacity of the exhaust system upstream of the catalytic converter, enhancing its quick activation. 

         

        MMC ensured the 4B12 2.4-litre engine remained extremely light by choosing die-cast aluminium for the cylinder block, plastic for the cylinder-head cover and intake manifold, and stainless steel for the exhaust manifold.  In addition, MMC adopted a compact balancer module with integrated oil pump.

         

        The engine remained compact thanks to the rear exhaust layout which helps limit the engine’s overall width by allowing auxiliaries to be located mainly on the intake side of the engine.  A large crushable zone between the engine and body promotes collision safety. 

         

         

        Lancer’s 2.0-litre engine for all ES and VR Sedan and Sportback variants

         

         

        The new-generation Lancer's 2.0-litre DOHC MIVEC 4-cylinder engine is among the most powerful engines in its segment, with 113 kW at 6,000 rpm.
        Notwithstanding its impressive power and torque, the 2008 Lancer eclipses many of its competitors and its predecessor by delivering fuel economy of a frugal 7.7 litres per 100km.
        The Lancer 2.0-litre engine is based on an architecture that employs new technologies and weight-reducing features. The cylinder head is also aluminium and the double overhead-cam (DOHC) cylinder head features four valves per cylinder.
        The Mitsubishi Innovative Valve Timing Electronic Control (MIVEC) - a continuously variable valve timing system - ensures optimal power, high fuel efficiency and low emissions across the engine's operating range. The Lancer's MIVEC system works on both the intake and exhaust valves.

        The 2.0-litre engine's bore and stroke both measure 86.0 mm, which engineers refer to as "square." The cylinder dimensions contribute to a free-revving character (6,500 rpm redline) and an optimal balance of linear power delivery and wide torque curve that gives Lancer the responsive and flexible characteristics of a larger-displacement engine. The strong mid-range torque in the Lancer make the car feel more flexible in everyday driving. The Lancer’s 2.0-litre MIVEC engine has a higher compression ratio (10:1 vs. 9.5:1 for the previous engine) and does not require high grade fuel. Using a timing chain instead of a belt allows for a more compact design and also helps ensure durability. Iridium spark plugs contribute to lower emissions and help extend major service intervals for lower cost of ownership. 
    • Mitsubishi’s premium 2.4-litre Lancer Aspire steps out
      • Mitsubishi’s premium 2.4-litre Lancer Aspire steps out

      • After recently announcing a 2009 model year update to its popular Lancer small car range, Mitsubishi Motors Australia Limited (MMAL) welcomes the new premium 2.4-litre Aspire sedan. The Mitsubishi Lancer Aspire will be presented for its first public viewing at the Australian International Motor Show, Sydney. 
        
        
        Designed to widen the appeal of the acclaimed Lancer range which includes three well-equipped sedans and the giant-killing Lancer Evolution performance sedan, the Lancer Aspire brings a fresh level of prestige and performance to the small-car segment.   With a new 2.4-litre engine, the Lancer Aspire offers a more powerful, yet more economical driving experience than many of its competitors – including vehicles from the medium car segment. 

         

        Generating 125 kW of power @ 6,000 rpm and 226 Nm of torque @ 4,100 rpm, the Lancer Aspire provides the perfect solution to drivers downsizing from larger, less fuel efficient vehicles – especially those who wish to maintain high levels of spirited driving performance without breaking the bank when they visit the bowser.  

         

        At the same time, the new Lancer Aspire provides a cosseted driving experience with its unique exterior styling, large 18 inch wheels, and upgraded interior specifications. 

         

        Launching the vehicles in recent weeks, Mitsubishi’s passenger vehicle product planning manager, Chris Maxted, said the Lancer Aspire 2.4-litre sedan represents a real opportunity for the company in the increasing small-car segment. 

         

        “We have found that up to 32 per cent of our new Lancer customers are coming to us from both mid- and large-sized passenger vehicles,” Mr Maxted said. “While they don’t wish to give up the luxuries of a richly appointed cabin or an energetic engine response, they do recognise the need to conserve their resources – and that’s where the Lancer Aspire 2.4-litre sedan is a perfect match.” 

         

        The Lancer Aspire’s standard specifications come directly from the ground-breaking Lancer sedan range released just twelve months ago and include a host of safety and comfort features such as Automatic Traction & Stability Control, ABS brakes with EBD, seven SRS airbags, rain sensing wipers and dusk sensing headlamps, “Smart” key entry, climate controlled air-conditioning, electric windows, Bluetooth connectivity and steering wheel mounted paddle-shifters for the standard Continuously Variable Transmission. 

         

        But what sets the Lancer Aspire apart, beyond the new 2.4-litre engine, are some important styling and equipment touches.   

         

        Externally, the Lancer Aspire can be distinguished by a number of stylish chrome accents, including highlights to the radiator grille, belt line moulding and across the boot lid, as well as a black surround to the rear combination lamp.  High Intensity Discharge headlamps with an adaptive front lighting system add to the high-tech appeal of the vehicle, while providing real-world safety benefits to occupants. 

         

        The comfortable interior appointments include black leather trimmed seats and a distinctive wood grain finish to the instrument panel, shift panel, and front console. 

         

        Music enthusiasts are well catered for in the Lancer Aspire, with the inclusion of a standard Rockford Fosgate premium audio system, one of the most powerful systems in the segment, which sports a 650 watt amp and nine speakers including a sub-woofer. 

         

        Finally, to introduce the new variant to the market, Mitsubishi has announced an introductory special which includes the fitting of an optional Multi Communication System with satellite navigation at no extra cost, ensuring the Lancer Aspire represents exceptional value.  

         

        The Lancer Aspire will be available in a number of colours from the Lancer line-up palette, including Cool Silver, Effect Grey, Red Metallic, White Solid, Black Mica and Champagne.  The vehicle is protected by Mitsubishi’s industry leading and comprehensive five year/130,000 whole vehicle warranty, backed up by its 10 year/160,000 km powertrain warranty and a five year/unlimited km roadside assistance package. 

         

        The Mitsubishi Lancer Aspire 2.4-litre prestige sedan will be priced at $33,990 (plus statutory and dealer charges) and is sure to be a hit at its public unveiling at the Australian International Motor Show, Sydney, from October 9^th – 19^th.

          
    • Mitsubishi’s new Lancer Sportback hatch debuts
      • Mitsubishi’s new Lancer Sportback hatch debuts

      • Mitsubishi Motors Australia Limited (MMAL) has unveiled the first production vehicles and announced Australian specifications and pricing for its all-new Lancer Sportback hatch at the Australian International Motor Show.

         

         

        Launching the vehicle at the Sydney Show, Mitsubishi’s president and chief executive officer, Robert McEniry, said the arrival of the all-new Lancer Sportback completed the wide-ranging and award winning Lancer family in Australia.

         

        “The all-new Lancer Sportback joins the acclaimed Lancer sedan line-up, along with 2.0-litre ES and VR variants, the new premium 2.4-litre Aspire and sporty VRX sedans, the outstanding Lancer Evolution sports sedan and the all-new Ralliart Lancer sedan and Sportback.  Mitsubishi now offers a complete range of vehicles in the small car segment, and we can meet just about any requirement any small car owner could ever have,” Mr McEniry said.

         

        The all-new Lancer Sportback continues the Lancer initiative of bringing life-saving five-star safety to the small car market – just like its sedan brother - with standard Active Stability Control with Traction Control (ASTC), ABS braking system with Electronic Brake Distribution (EBD) and Brake Assist (BA) and the availability of seven airbags across the entire range.

         

        Designed in Europe to meet the exacting standards of Continental car connoisseurs, the Lancer Sportback will appeal to all small-car consumers who seek stunning style, pert performance, five-star safety and the versatility of a hatch-style body in their vehicle.

         

        According to Mr McEniry, the company has experienced solid success with sales of the Lancer sedan since its release last year, and with its versatile hatch style body, the all-new Lancer Sportback will open up additional opportunities.

         

        “In the current economic environment, Australia is turning to the small car to meet their driving needs, and the success of the Lancer sedan is testament to that fact.

         

        “There is no doubt that the all-new Lancer Sportback will open up additional opportunities for us here in Australia.  It is 13 years since Mitsubishi has been able to offer a hatch-style body in the small car market, and now we have the opportunity to expand our appeal to all small-car consumers.

         

        “This car looks fantastic and is designed to appeal to the style-conscious driver who enjoys an active lifestyle and demands great looks, great flexibility and great safety and performance from their vehicle,” Mr McEniry said.

         

        The new Lancer Sportback comes to the Australian market place in three well equipped and attractively priced street variants that mirror the sedan’s line-up – the entry level ES, mid-range VR and sporty VRX.  In addition, the Lancer Ralliart Sportback will join the line-up, and along with its Ralliart Sedan brother, will provide a logical transformation to the big daddy of the Lancer range, the Evolution sedan.

         

        Three engines will be available in the Lancer Sportback line-up, with the ES and VR receiving the 2.0-litre dual overhead cam MIVEC four-cylinder engine which delivers 113kW of power @ 6000 rpm and 198 Nm of torque at 4250 rpm.  VRX Sportbacks will be powered by the new 2.4-litre engine just released in the premium Lancer Aspire sedan.  Generating 125 kW of power @ 6,000 rpm and 226 Nm of torque @ 4,100 rpm, the Lancer Sportback VRX offers a more powerful, yet more economical driving experience than many of its competitors.

         

        Sports car fans will appreciate the blistering performance of the Lancer Sportback Ralliart, which features a retuned version of the Lancer Evolution’s inter-cooled and turbo-charged 2.0-litre MIVEC engine which delivers 177 kW @ 6,000 rpm and 343 Nm of torque @ 4750 rpm and comes standard with the famous Twin Clutch Sport Shift Transmission (TC-SST), also borrowed from the Lancer Evolution.

         

        ES, VR and VRX Lancer Sportbacks offer a standard five-speed manual transmission or optional Continuously Variable Transmission (CVT) with Sport Mode and INVECS III software, to deliver flexible, responsive and economical motoring.

         

        Just like its sedan brother, safety is an integral part of the Lancer Sportback’s design and all variants bear the latest Mitsubishi safety technology.  ASTC is standard across the range, as is ABS, EBD and BA.  A total of seven airbags are available on all Mitsubishi Lancers - entry level ES models receive standard SRS driver and passenger airbags and driver knee airbag, with side and curtain airbags an affordable option. All other Lancer models receive the full seven-airbag pack as standard fitment.

         

        Add to this Mitsubishi’s acclaimed RISE body structure, seatbelts with pre-tensioners and force limiters, five height adjustable headrests and the Lancer range presents the prime, affordable, safety-oriented choice in the Australian small car segment.

         

        Solid, stable and enjoyable performance adds to the Lancer Sportback driving experience. ES and VR models bear standard sixteen inch wheels (alloy on VR) and 205/60 R16 tyres and 15 inch ventilated front disc brakes and solid rear discs.  The VRX variant adds a special sport-tuned suspension package and eighteen inch wheels with 215/45 R18 tyres and stops promptly courtesy of 16 inch ventilated front and solid rear discs.

         

         

        Key to the Australian small car hatch segment consumer is the flexibility to meet the demands of their active lifestyle, and the Lancer Sportback leaves nothing to chance.  The vehicle has been designed from the inside out to promote a variety of interior configurations, ease of use and voluminous storage solutions.

         

        In addition to numerous bins, door and seat pockets, consoles and stowage boxes, the Lancer Sportback offers a large rear cargo area, with the added benefit of a cargo floor height adjustable function which can add 90mm to the depth of the area.  A handy rear seat auto folding function means it is possible to fold the rear seats separately (60/40 split) via a lever located near the tail gate, providing even more storage space.

         

        All Mitsubishi Lancer Sportbacks receive the top end specifications and features that consumers have come to expect from the high quality Japanese-manufactured Lancer line-up.

           

        The entry-level ES variant offers all the safety and engineering features listed before for secure, relaxed driving and adds a plethora of creature comforts – three-way adjustable driver’s seat, central locking, front and rear power windows, air-conditioning, FM/AM Tuner with CD and MP3 compatibility and audio jacks, and cruise control with steering mounted controls.  Optional side and curtain airbags are available on the ES model.

         

         

        The mid-range VR model includes all these specifications and builds in even more features – side and curtain airbags, dusk sensing headlamps, rain sensing wipers, alloy wheels, front fog lamps, lip spoiler, leather wrapped steering wheel, six CD stacker with remote steering mounted controls and, for lovers of wide open spaces, an optional sunroof is available.

         

         

        For drivers who like an energetic, flexible and dynamic on-road experience, there is only one choice – the sporty VRX model.  This variant of the all-new Lancer range takes the standard specifications of the VR model and adds sport-tuned suspension, larger brakes, front air dam, rear spoiler, eighteen inch wheels, sport type front seats and fabric, unique panel and door trim, paddle shifts (CVT model only), Smart Key entry and Bluetooth hands-free phone with steering wheel controls.  Options include the sunroof from the VR model as well as an optional Rockford Fosgate Premium Audio system with nine speakers and the acclaimed Mitsubishi Multi-Communication System which offers satellite navigation and integrates with the vehicle’s computer to control lighting, audio, telephone and comfort settings.

         

         

        All Mitsubishi Lancer Sportbacks are available in a palette of designer colours, including Effect Grey, Lightening Blue, Red, Black, Mystic Blue, Champagne, Cool Silver and Solid White.

         

        Just like all Mitsubishi vehicles, the Lancer Sportback is protected by the company’s industry leading and comprehensive five year/130,000 whole vehicle warranty, backed up by its 10 year/160,000 km powertrain warranty and a five year/unlimited km roadside assistance package. 

         

        As has come to be expected from Mitsubishi’s Australian vehicle line-up, enhanced value is achieved through offering exceptional levels of standard safety and comfort features, and the Lancer Sportback is no exception to the rule. Once again takings its cues from its sedan sibling, the Lancer Sportback pricing starts at just $20,990 for the ES model, $25,590 for the VR model, and $29,790 for the 2.4-litre VRX model.
    • Mitsubishi announces new Triton Fastback
      • Mitsubishi announces new Triton Fastback

      • Mitsubishi Motors Australia Limited has unveiled a stunning new variant to its popular Triton utility range – the Triton Fastback – at the Australian International Motor Show, Sydney. 

         

         

        With futuristic sports style bars and a durable hard tonneau cover, the Mitsubishi Triton Fastback oozes street credibility and takes the company’s popular utility range to the next level of stylish design.

         

         

        The Triton Fastback was first conceived as part of the Panther range of concept vehicles, designed to change the profile of some of the company’s most popular commercial and passenger vehicles, including the Grandis, Pajero, Lancer and Triton vehicles, and was exhibited at last year’s Sydney show.  The Panther concepts sported striking black duco with signature Panther claw detail, aggressive body kits and huge alloy and chrome wheels.

         

         

        Proving that style is critically important to the ever-increasing four-wheel drive utility segment, the Panther concept that attracted the most attention at last year’s Sydney show was the Triton utility.

         

         

        According to MMAL’s president and chief executive officer, Robert McEniry, the huge amount of positive feedback the company received regarding the Triton Panther surprised the company.

         

         

        “We knew that one of Triton’s strengths – apart from its rugged, go-anywhere four-wheel drive ability and excellent on road manners – was its out-there stylish design.  And we also knew that drivers in this segment were very switched on to styling trends.

         

         

        “But we simply didn’t expect the avalanche of enquiry we received regarding this vehicle.  The interest was so great that we couldn’t resist introducing the Triton Fastback as an ongoing variant in the Triton utility range,” Mr McEniry said.

         

         

        The Mitsubishi Triton Fastback stays true to the concept’s vision, and includes sports style bars, a distinctive hard tonneau cover, a unique front bumper protector and 17 inch alloy wheels.

         

        Inside, the Triton Fastback features a comprehensive list of luxury appointments, including leather seat trim, steering wheel cover and gearshift and transfer lever, an electric sunroof and automatic climate control air-conditioning.

         

         

        All Triton Fastbacks are based on the popular GLS model Triton, ensuring the vehicle receives top-of-the-line occupant comfort specifications and appointments and the full economic and performance benefits of the company’s award winning 3.2-litre intercooled and turbo charged diesel engine.

         

         

        In addition, all Mitsubishi Triton GLS variants now come standard with the company’s acclaimed Super Select four-wheel drive system, a technologically advanced system which ensures sure-footed driveability and refinement no matter what surface you are driving on or what the road conditions are.

         

         

        The Mitsubishi Super Select system offers four driving modes, including two-wheel drive high, four-wheel drive high, four wheel drive high range with locked centre differential, and four wheel drive low range with locked centre differential for when the going gets really tough.  The first three driving modes can be selected on the fly.

         

         

        The Mitsubishi  Triton Fastback will be available from all Mitsubishi dealers around Australia in November and will be priced from a reasonable $51,990 for manual variants and $53,990 for automatic variants.

         

         

        The Mitsubishi Triton Fastback will be on display at the Australian International Motor Show, Sydney, from October 9^th to 19^th.
    • Mitsubishi reveals Lancer’s 2009 makeover at Sydney Motor Show
      • Mitsubishi reveals Lancer’s 2009 makeover at Sydney Motor Show

      • The first public display of Mitsubishi’s updated 2009 Model Year Lancer range, including the new premium 2.4-litre Lancer Aspire, will take place at the Australian International Motor Show, Sydney.

         

         

        The 2009 Model Year Lancer range includes minor specification upgrades to its ES and VR sedans, as well as the inclusion of the new 2.4-litre engine to its high-end VRX and new Aspire variants.

         

        Offering enhanced internal and external appointments, as well as improved engine response from a new 2.4-litre engine, the Mitsubishi Lancer Aspire provides a real alternative for Australia’s many large-sized passenger vehicle owners wishing to downsize without losing any of the prestige or performance they are accustomed to.

         

         

        Generating 125 kW @ 6,000 rpm and 226 Nm @ 4,100 rpm, the 2.4-litre MIVEC four-cylinder engine is mated to a standard Continuously Variable Transmission and returns a frugal 8.5-litres per 100km – well ahead of most of its rivals on all of the above counts.

         

         

        Confirming the new 2.4-litre engine offered a real improvement in off-the-mark performance combined with a more refined driving experience, Mitsubishi opted to apply the new engine to the other premium vehicle in the Lancer sedan line-up - the VRX, which boasts sports-tuned suspension, alloy pedals, and enough body work to make its sporting ambitions perfectly clear.

         

         

        In addition to the new engine, Lancer VRX variants receive an enhanced sound insulation package and a premium console for the interior.

         

         

        Mitsubishi’s Lancer ES and VR variants receive minor specification upgrades including the improved sound insulation package and enhanced fuel economy due to revised gear ratios on manual variants.  Design upgrades on the ES model include the addition of chrome accents to the interior, including detailing on air vents and handbrake surround.

         

         

        Launched in September 2007, the Mitsubishi Lancer has established itself as a popular choice with small car buyers, and proof of this is the 8.4 per cent increase in sales the vehicle has claimed to date in 2008 (figures based on CY2008 v CY2007), well ahead of the segment growth of just 1.9 per cent.

         

         Part of Lancer’s appeal is the high level of standard safety features offered by the entire line-up. Offering Active Stability Control and Traction Control (ASTC) as a standard feature across the entire model range, the all-new Lancer has shaken-up the small car segment with its stylish design, nimble performance and industry leading safety standards at an affordable price point.

         

        In addition to ASTC, the Lancer line-up offers the availability of seven airbags, ABS braking system with EBD and BA, RISE body structure, seatbelts with pre-tensioners and force limiters and five height adjustable headrests.  With the additional features provided by the 2009 model year upgrade, the Mitsubishi Lancer is the prime, affordable, safety-oriented choice in the Australian small car segment.

         

        All Lancers are protected by Mitsubishi’s industry leading and comprehensive five year/130,000 whole vehicle warranty, backed up by its 10 year/160,000 kilometre powertrain warranty and a five year/unlimited kilometre roadside assistance package. 

        According to Chris Maxted, passenger vehicle product planning manager, the coming months will see further product activity for the company.

         

         

        “The 2009 model year updates are just the tip of the iceberg for the Lancer range,” Mr Maxted said.

         

         

        “As well as the introduction of the new 2.4-litre Aspire and VRX models, we are now expanding the Lancer line-up even further, with the arrival of the all-new Sportback hatch and Ralliart sedan and hatch.

         

         

        “These are cars that provide performance with attitude, at an affordable price, and are designed to give our competitors a real run for their money,” said Maxted.

         

         

        The new Mitsubishi Lancer range will be showcased at the Australian International Motor Show, Sydney from October 9^th – 19^th.
    • Mitsubishi Pajero named best value for money third year in a row
      • Mitsubishi Pajero named best value for money third year in a row

      • Mitsubishi’s legendary Pajero four-wheel drive diesel wagon was awarded the Best Value for Money trophy for the third year in a row by Overlander magazine. 

         

         The announcement was made in a feature acknowledging the best four-wheel drives across the full market spectrum, considering all models currently available on the Australian market. 

         

        In addition to winning the Best Value for Money category, Mitsubishi’s Pajero DiD received an honourable mention in the Best Medium Wagon Diesel category, and the Mitsubishi Pajero short-wheel base DiD received an honourable mention in the Best Small Wagon category.  

         

        Robert McEniry, president and chief executive officer of MMAL was delighted that the Pajero has once again taken out the title for Best Value for Money. 

         

        “As fuel prices continue to increase, customers in the market for a new vehicle need to count their pennies and save as much money as possible in running costs. Mitsubishi is proud to say the Pajero can help them do that with its great fuel economy, competitive servicing costs and our class leading warranty.” said Mr McEniry. 

         

        Mitsubishi's Diamond Advantage combines a 5-year or 130,000km new vehicle warranty, a 10-year or 160,000km Powertrain Warranty with 5-year roadside assist also included. 

         

        With a 3.2 litre turbo-diesel engine producing 118kW of power and 381Nm of torque, the Pajero boasts enhanced performance and improved fuel economy. Starting from $51,090, the Mitsubishi Pajero DiD truly is the best value for money four-wheel drive according to Mathieu Raudonikis, Editor of Overlander magazine. 

         

        “Even the base GLX model comes standard with all the kit that you really need,” he said. 

         

        “Aside from fine performance from its engine, the Pajero’s appeal lies in its combination of sharp on-road dynamics and more than handy off road ability,” said Mr Raudonikis. 

         

        The Mitsubishi Pajero is available from more than 200 dealerships nationally.
    • Mitsubishi sales skyrocket in June
      • Mitsubishi sales skyrocket in June

      • Mitsubishi Motors Australia Limited has announced another outstanding month of sales during June, with a total of 8,346 vehicle sales, which netted the company a remarkable 7.8 per cent market share. 

         

        Mitsubishi has not been shy about revealing its consistent sales growth plans in the Australian automotive market, but the outstanding June results exceeded even company executives’ expectations.

         

         

        “June is traditionally a very strong month in the Australian automotive industry and everyone in the Mitsubishi family was keen to take up the challenge and make June ’08 a month to remember,” Mr McEniry said.  “And while we had every expectation of achieving strong sales for the month – a result that we are determined to turn into a habit – even our sales team were surprised at the number of all-time records our national dealer network has set.

         

         

        “These include best ever months for the Lancer, Triton 4x2, Triton whole range and Outlander vehicles,” Mr McEniry said.

         

         

        Specific record results for the month included Lancer small sedan with a total of 2,667 vehicles sold, Triton 4x2 utility with 1,393 sales, and the Triton whole range with a remarkable 2,683 vehicles sold.  Outlander compact four-wheel drive also experienced its best ever month with a total of 908 sales.

         

         

        These consistent sales results are reflected in the continually rising year-to-date sales figures, with a total of 35,167 vehicles sold year-to-date for a 4.5 per cent increase over the same period in 2007.  Imported vehicles showed even better performance, with an increase of 14.6 per cent year-to-date, cementing the company’s market share at 6.5 per cent (up from 6.2 per cent at the end of May).

         

         

        On a year-to-date basis, individual models to excel included:

         

        • Lancer up 11.7 per cent with 10,4958 sales
        • Colt up 14.6 per cent with 2,148 sales
        • Outlander Up 18.8 per cent with 4,552 sales
        • Triton 4x2 up 101.2 per cent with 4,096 sales
        • Triton 4x4 up 7.2 per cent with 5,277 sales
        • Express van up 16.0 per cent with 2,049 sales

         

         

        Sales of Grandis dropped by 5.4 per cent and the four-wheel drive Pajero wagon were down 16.8per cent.  380 sedan sales continued to ease as consumers snapped up the final available models.

         

         

        According to Robert McEniry, June has been a very satisfying month for Mitsubishi.

         

         

        “We’ve achieved record-breaking sales amongst many of our vehicles during the month, we have overtaken a serious competitor in the market place, and our first high-performance Lancer Evolution sedans are driving off the ships as we speak, so all round it is a very positive result,” Mr McEniry.

         
    • Mitsubishi’s four-wheel drive Triton utility gears up with Super Select
      • Mitsubishi’s four-wheel drive Triton utility gears up with Super Select

      • Mitsubishi Motors Australia Limited has announced the arrival of an upgrade to its popular Triton four-wheel drive utility – the addition of the Mitsubishi Super Select four-wheel drive system to diesel VR, GLX-R and GLS models.   

         

        This technologically advanced system ensures Triton’s engineering refinement and drivability is enhanced no matter what surface you are driving on or what the weather conditions are. Whether the driving environment includes tarmac, gravel, bush tracks or even a raging creek bed – in sun, rain, hail, ice or snow, the Triton’s Super Select system exceeds occupant expectations for day-to-day commuting comfort.

         

        Similar to the system found in Mitsubishi’s highly specified passenger four-wheel drive Pajero wagon, the Super Select four-wheel drive system allows the driver to choose between four driving modes:

         

        -           2H two-wheel drive high range is the perfect option for general commuting or highway touring in fine weather and promotes fuel economy.

         

        -           4H full-time four-wheel drive provides added traction in inclement weather, or when the road surface becomes rough.

         

        -           4HLC four-wheel drive high range with locked centre differential delivering power equally to all four wheels will ensure the Triton nimbly defeats most four-wheel drive tracks

         

        -           4LLC four-wheel drive low range with locked centre differential is the answer when the going gets really tough.  A rear-diff lock is available as an option.

        The first three driving modes can be selected on the fly.

         

        The Mitsubishi Super Select four-wheel drive system provides the Triton with a distinct advantage over its direct competitors who continue to offer traditional part-time four-wheel drive systems across their 4x4 utility ranges.

         

        The inclusion of Super Select four-wheel drive systems to all diesel VR, GLX-R and GLS four-wheel drive Mitsubishi Tritons is part of an overall model year update with vehicles due to arrive between now and December 2008. 

         

         

        Triton’s Easy Select part time 4WD system is retained on GLX 4x4 models.
    • Mitsubishi’s imported vehicle sales rise 31 per cent in April 2008
      • Mitsubishi’s imported vehicle sales rise 31 per cent in April 2008

      • Mitsubishi Motors Australia Limited (MMAL) has reported a 31 per cent increase in sales of its imported product line-up during the month, thanks to all-time record April sales of light commercial and sports utility vehicles.

         

         

        The April result consolidated the company’s solid growth through the 2008 calendar year, with a year-to-date increase of 19.6 per cent across the imported range.

         

         

        Strong demand for the Outlander, Pajero, Triton and Express models during April saw the company record total sales of these models of 3,141 vehicles, up 965 units or 44.3 per cent on April 2007.

         

         

        Robert McEniry, President and CEO of MMAL, commented on the increasing popularity of the company’s legendary two- and four-wheel drive LCV and SUV vehicles.

         

         

        “Our practical light commercial and four-wheel drive vehicles, particularly the Triton utility and Outlander compact SUV, continue to enjoy burgeoning sales.  With the launch of the new 2.5-litre diesel two-wheel drive Triton, we expect to see this expansion continue,” Mr McEniry said.

         

         

        Mitsubishi’s compact all-wheel drive Outlander registered its best-ever April result with 824 sales, an increase of 97.6 percent over the same month in 2007. 

         

        The company’s new four-wheel drive star, the Triton utility, also recorded its best ever April result with a total of 787 sales during the month.  The two-wheel drive version of the Triton continued to impress with 634 vehicles sold, up 83.2 per cent on April 2007. 

         

        Finally, sales of the company’s Express van, which underwent a minor facelift earlier in the year, rose by a strong 63.3 per cent during the month to record a total of 343 sales.

         

         

        Mitsubishi’s landmark Lancer small-car sedan also sold strongly with a total of 1,317 vehicle sales recorded – an increase of 20.1 per cent over April 2007.  While both the light car Colt and people mover Grandis models saw a slight decrease in sales during the month, on a year-to-date basis both models are still well ahead of 2007 figures.   During April, the successful run-out of the 380 sedan continued on-track, with vehicles now in short supply.

         

         

        Overall, the company recorded total sales of 5,007 vehicles during April, a 15.8 per cent increase over April 2008 and a 7.7 per cent increase on a year-to-date basis – comfortably in front of the average market increase of 11.2 per cent and 5.1 per cent respectively.

         

         

        “Throughout the year we will be introducing some hot new models, including the Lancer Evolution, Lancer Ralliart and Lancer Sportback, along with further updates to our four-wheel drive line-up, and these new vehicles will be important contributors to Mitsubishi’s ongoing sales growth in Australia,” Mr McEniry said.
    • Mitsubishi’s all-new 2.5 litre diesel two-wheel drive GLX Triton utility arrives in Australia
      • Mitsubishi’s all-new 2.5 litre diesel two-wheel drive GLX Triton utility arrives in Australia

      • Mitsubishi Motors Australia Limited (MMAL) has announced the arrival of a new addition to its popular two-wheel drive Triton utility range - an all-new highly specified GLX  2.5-litre Common Rail Direct Injection Diesel engine model. 

         

        Generating 100kW of power @ 3800rpm and a handy 314Nm of torque @ 2000rpm, the new 16-valve inter-cooled turbo 2.5-litre diesel Triton is sure to appeal to small business owners, couriers and trades people who require safe, comfortable and economical transport for both business and private use. 

         

        Powerful and efficient, durable and reliable, and offering economical fuel efficiency with low vibration and engine noise, Triton adopts  the company’s renowned 2.5-litre Common Rail Diesel engine which delivers ample torque at low speeds while greatly reducing emissions through efficient fuel injection. 

         

        Welcoming the addition to the popular Triton utility line-up, Robert McEniry, president and chief executive officer of MMAL, noted the diesel variant’s timely arrival. 

         

        “Over the last twelve months, Mitsubishi has enjoyed a 40 per cent sales increase in the two-wheel drive uti